Diana produced these amazing industry insights from scratch, interviewing our experts and carrying out all of the research. I gave her a 2 line brief and she created the rest. The experts were all stoked that she made them sound so knowledgeable – she has some loyal supporters in the industry now.
Industry White Papers: IGT
IGT was in need of a vehicle to promote their support of professional practices in all hospitality venues. Together with the Head of Marketing, we came up with the concept of the Instant Expert Series, despite having no experts or any material to work with.
We agreed on 5 subjects that were of greatest importance to the venues and tracked down experts in their field to engage for an interview. This became the basis of each White Paper.
After sending final drafts to a selection of customers, the response was so positive that we engaged a designer to create a more professional look, to print enough copies for hospitality venues across the country.
There are a further two papers that have been drafted and await IGTs feedback.